Anthony Rose

Freelance

PPC Specialist

I am a Freelance PPC specialist specializing in Google Ads, Bing Ads and Landing Page Design

 

Call now for a FREE no-obligation

consultation

 

(+34) 669 07 92 62

 

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I specialize in helping your business exceed its goals through extensive keyword research, landing page analysis, account design and optimisation

 

ANTHONY ROSE PPC

Freelance PPC Consultant

Anthony Rose

Freelance PPC Consultant

As a freelance PPC consultant, I can help you to promote your business across the Google and Microsoft advertising networks. If you would like to launch your first online advertising campaign or if you are already running an online Ad campaign but are not having much success then I can help.

If you are looking to attract perfect high-value prospects then a PPC marketing campaign is for you. As a freelancer, I specialize in small to medium-sized companies. For more information on how I can help you, please contact me for a FREE no-obligation consulation.

Why do you need a freelance PPC consultant?

If you are looking to put your business in front of the right people at the right moment then you need Pay Per Click (PPC) Advertising. In PPC Marketing an advertiser pays every time a potential client clicks on one of their ads.

As a freelance PPC consultant I specialize in Google Ads and Microsft ads. I hold Google Search, Display, Shopping and video certifications and I am a Microsoft Advertising Certified professional. I can help you to run highly effective Google and Bing advertising campaigns. As a landing page designer I can help you to convert your visitors into clients.

Bing Ads Certificate

Microsoft Advertising

As a Microsoft Certified professional, I can help you promote your website across the Microsoft Advertising Network. This includes Bing, Yahoo and many other sites. Find out more about how a Bing ads specialist can help you.

Google Ads certificate

Google Ads

As a Google Ads certified professional, I can help you to promote your business across the Google platform, on Google Search, Google Shopping, Youtube and the display network. Find out more about how a Google Ads Specialist freelancer can help you.

Landing Page Designer Certificate

Landing Page Design

An excellent landing page is at the core of any PPC campaign. It is the page which a user lands on after clicking on an Ad. A highly optimized landing page is key to converting visitors into clients. Find out more about how a landing page designer can help you

How it works

I am afully qualified PPC specialist for both the Google Advertising platform and the Microsoft Advertising platform. The steps outlined below apply to both platforms

I am ALREADY advertising online with Google and/or Bing

Step 1

Initial Evaluation

First of all, I take the time to understand your business and your business goals. An online PPC campaign will only work if the campaign and your business goals are perfectly aligned.

U Step 2

Account Review

I will ask you to give me READ ONLY access to your Google Ads and/or Bing Ads account. I will then carry out a thorough audit. This includes Ads, keywords, negative keywords, extensions, bidding strategy, optimization score, and much more.

Step 3

Optimization

After carrying out a thorough audit, I provide you with a detailed written report and an action plan. Within this action plan, I also include an estimated timeframe. I will then proceed to make the recommended changes whilst also measuring their impact on your account (this is a daily ongoing process)

h Step 3

Reporting

It is very important with both Google Ads and Bing Ads to have accurate reporting in order to measure the success of the campaigns. I provide a monthly report along with a monthly Zoom meeting or presencial meeting wherever possible.

Online PPC marketing is constantly changing and as your PPC consultant I will be constantly monitoring and optimizing your account, looking for new keyword opportunities, optimizing Ads, and trying to get the most conversions from your marketing budget.

I DON’T have a Google Ads / Bing Ads Account

Step 1

Initial Evaluation

First of all, I take the time to understand your business and your business goals. An online PPC campaign will only work if the campaign and your business goals are perfectly aligned. Together we will then decide which platform is the best fit for your business.

U Step 2

Research

Competitor analysis, Keyword research, and Ad design are fundamental at this stage of the process. I uses sophisticated software tools to analyze your competitors and to find highly relevant keywords for your campaign. I also carry out extensive negative keyword research to make sure that your Ads don't show for irrelevant searches.

Step 3

Account Setup

At this point, it is time to set up the relevant accounts (Google and/or Bing). I will help with this process but it is important to not that the account is IN YOUR NAME the account and all account data is wholly yours. You will then add me as a manager and I will proceed with setting up the campaign, bidding strategy, targeting, Ads, negative keywords and more.

h Step 3

Reporting

It is very important with both Google Ads and Bing Ads to have accurate reporting in order to measure the success of the campaigns. I provide a monthly report along with a monthly Zoom meeting or presencial meeting wherever possible.

Online PPC marketing is constantly changing and as your PPC specialist I will be constantly monitoring and optimizing your account, looking for new keyword opportunities, optimizing Ads, and trying to get the most conversions from your marketing budget.

Optimization

In order to run a highly effective PPC campaign either on Google or Bing, it is necessary to make sure that your account is fully optimized and that every time you receive a click, that click is from a potential customer who is likely to convert into a client. Too much money is wasted on PPC campaigns due to poor optimization.

A good PPC specialist will properly manage the following aspects of your campaign:

Keyword Research

Keyword research is fundamental in PPC campaigns. It is really important to make sure that your Ads are only triggered by relevant keywords which are likely to convert a visitor into a client.

Take for example the following “PPC advertising” as opposed to “hire a PPC manager”. The former keyword would be triggered by anybody who is just interested in finding out about PPC advertising whilst the second shows commercial intent.

Negative Keywords

A fundamental part of any PPC Consultant’s job is investigating negative keywords. These are keywords or search terms that you do NOT want your Ads to show up for. Imagine that you offer a service but there are also online services which offer a FREE version (but you don’t), you would want to block all of these irrelevant searches.

Propper negative keyword research is fundamental for improving your conversion rate and making the most of your budget. 99% of the time there are far more negative keywords than positive keywords and it is important to make sure that none of them conflict within your campaign, this is where an experienced PPC specialist can really save you a lot of money.

Quality Score

Both Microsoft Bing and Google Ads have a quality score. This measures the quality of your Ads and landing pages in relation to the keywords you are using. A low quality score will negatively affect your CTR*, Conversion Rate* and can affect your CPC*

 

Targeting

One of the principal advantages of a PPC campaign, apart from targeting people searching for your product or service, is that you can also target potential clients in other ways. You can target potential clients by gender, income, interests and also if they are “in-market”, this means that Google recognizes that this person is actually interested in make a purchase. By leveraging the advertising platform’s AI* you can greatly increase the possibility that someone clicking on your Ad will make a purchase or fill in your contact lead form*

 

Conversion Tracking

With conversion tracking, you can measure the success of your campaign and work out whether or not it is actually profitable. Conversion tracking works by tracking the user’s journey, from clicking on your Ad to arriving at the thank-you page after making a payment or filling in a form.

The ability to track your visitors means seeing which keywords, Ads, and landing pages are working and which are not. You can then focus on increasing the effectiveness of your Ad campaign.

Both Google and Bing Ads have a wide range of bidding strategies to allow you to get the most from your online advertising campaigns.

 

Maintain Control of your Account

Maintain control of your PPC account with a PPC Specialist

While automation and AI is important and both the Google and Microsoft advertising platforms offer you a wide range of facilities to automate your account, not all AI recommended suggestions will have a positive impact on your account.

For example, if the platform recommends that you change your bidding strategy, then you need to evaluate if this will really have a positive effect on your campaign. Maybe the platform will suggest some high volume low-cost keywords which will get you more clicks but you need to evaluate if these keywords are truly relevant to your marketing goals and will increase the number of clients you will get.

As a PPC specialist I monitor your account daily to evaluate performance and decide whether to accept or reject any automated suggestions based on my experience as to whether it not they will improve your campaign’s performance.

Definitions

Below are some useful definitions used in PPC marketing, this is not meant to be an exhaustive list but just enough to get you started.

CTR (Click Through Rate)

The Click Through Rate (CTR) is the percentage of times your advert was shown divided by the number of times that your Ad was clicked on so for example if your Ad was shown 100 times and 10 people clicked on it then your CTR would be 100/10 so 10%.

Conversion Rate

The Conversion Rate is the total number of visitors (clicks) divided by the number of visitors who took a desired action e.g bought a product or filled in a form. For example if you had 100 visitors and 10 of them filled in your contact form, then your conversion rate would be 100/10 so 10%.

CPC (Cost Per Click)

The Cost Per Click (CPC) is the amount you pay every time somebody clicks on one of your Ads.

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