Freelance Bing Ads Consultant

6 Reasons why you should be using Bing Ads for your business

Bing is the second largest search engine worldwide (source: backlinko.com), Bing is constantly increasing it’s market share especially on desktop which makes it the ideal marketing platform for Business to Business (B2B) advertising.

Bing is now available in 238 countries (source: Bing). Your Ads can appear on Bing, AOL, Yahoo and parnter sites like the MSN network. Many people also use the windows built in search bar to search on Bing.

Looking for a Bing Ads consultant to create or review your campaigns? My Bing Ads consultancy is based on creating advertising campaigns focused on your business objectives, without losing sight of your competitors and measuring what you get for them. An effective and profitable Bing Ads campaign is one that helps you achieve your business goals and drives you to be where your customers are looking for you, reaching them at the right time and generating visits that convert into customers.  

Creating Bing Ads campaigns from scratch or revising the ones you already have?

Do you have campaigns that don’t work or don’t achieve the objectives you need? We review the campaigns together and reorient them by detecting those things that may have been overlooked. If you don’t have Bing Ads campaigns, I will create them from scratch and develop the best strategy to target them. We will look at the sector and your competition. We will look at the right budgets and activate campaigns that are in line with what you expect to get from them

Conversion targets

Conversion goals are critical to measuring the success of your Bing Ads campaigns. I will create the necessary conversion goals in your campaigns in order to optimise and improve them progressively.

Once this process is finished you will know: How many sales, contacts or calls you receive from your Bing Ads campaigns. This information will help us to improve and get more for every euro invested in them.

Optimisation and performance

Campaign creation is only the beginning of the whole Bing Ads strategy, campaigns need to be reviewed and adjusted periodically so that they are always in good shape.

Fluctuations in your industry, new competitors or changes in competitor accounts can affect the performance of your campaign, so it needs to be adjusted and reviewed frequently to avoid losing positions on the keywords and ads that generate the most conversions on your website.

Reports and conclusions

Receive a clear and simple monthly report to make the best decisions for your Bing Ads campaigns. Variables such as cost per acquisition, contribution to the sale / contact of each of the levels of your account (keywords, ad groups and campaigns) will help you make the right decisions to increase and improve the volume of contacts or sales received.

Why hire a Freelance Bing Ads consultant?

You wouldn’t rewire your house if you didn’t have any experience as an electrician because it is dangerous. While running your own Bing Ads campaign won’t kill you if you make a mistake, it can do some serious damage to your bank balance. A Bing Ads specialist will make sure that every penny you spend is well spent, getting the maximum number of conversions/contacts for your money.

But why use a freelancer? As a Bing Ads freelancer, I don’t have any of the overheads that go with maintaining a lot of staff and office space. I am also very selective about the clients I take on. I only want clients with whom I believe I can have a long-lasting relationship, so I always make sure that their business is a good fit for a Bing Ads campaign. I really don’t want to waste my time or your money!!!

What does “Microsoft Certified Profesional” mean?

Microsoft offers 3 certifications, If all 3 are passed with a score of 80% or above, the candidate is awarded the Microsoft Advertising Certifed Professional (MACP) status which proves expertise across the Microsoft Advertising network. Find out more about MACP status. My Microsoft Advertising Certified Professional status.