Freelance PPC Consultant
anthony rose
I am a Freelance PPC consultant specializing in Google Ads, Bing Ads and Landing Page Design
I specialize in helping your business exceed its goals through extensive keyword research, landing page analysis, account design and optimisation
ANTHONY ROSE PPC CONSULTANT
Anthony Rose
Freelance PPC Consultant
As a freelance PPC consultant, I can help you to promote your business across the Google and Microsoft advertising networks. If you would like to launch your first online advertising campaign or if you are already running an online Ad campaign but are not having much success then I can help.
If you are looking to attract perfect high-value prospects then a PPC marketing campaign is for you. As a freelancer, I specialize in small to medium-sized companies. For more information on how I can help you, please contact me for a FREE no-obligation consulation.
Why do you need a freelance PPC consultant?
If you are looking to put your business in front of the right people at the right moment then you need Pay Per Click (PPC) Advertising. In PPC Marketing an advertiser pays every time a potential client clicks on one of their ads.
As a freelance PPC consultant I specialize in Google Ads and Microsft ads. I hold Google Search, Display, Shopping and video certifications and I am a Microsoft Advertising Certified professional. I can help you to run highly effective Google and Bing advertising campaigns. As a landing page designer I can help you to convert your visitors into clients.
Microsoft Bing Advertising
As a Microsoft Certified professional, I can help you promote your website across the Microsoft Advertising Network. This includes Bing, Yahoo and many other sites. Find out more about how a Bing Ads FreelancerĀ can help you.
Google Ads Freelancer
As a Google Ads certified professional, I can help you to promote your business across the Google platform, on Google Search, Google Shopping, Youtube and the display network. Find out more about how a Google Ads freelancer can help you.
Landing Page Design
An excellent landing page is at the core of any PPC campaign. It is the page which a user lands on after clicking on an Ad. A highly optimized landing page is key to converting visitors into clients. Find out more about how a landing page designer can help you
What my clients are saying
Dave Picking (Technology UK & Ireland)
"Anthony who is English (Fluent in Spanish) but based in the warmer climates of Spain has just completed and number of pieces of work. I would definitely recommend; whether you are just starting off or want to get more from your web digital presence then reach out to Anthony who can provide further information and advice on what strategies to follow and what services /advise he can offer."
How it works
I am afully qualified PPC specialist for both the Google Advertising platform and the Microsoft Advertising platform. The steps outlined below apply to both platforms
I am ALREADY advertising online with Google and/or Bing
Initial Evaluation
First of all, I take the time to understand your business and your business goals. An online PPC campaign will only work if the campaign and your business goals are perfectly aligned.
Account Review
I will ask you to give me READ ONLY access to your Google Ads and/or Bing Ads account. I will then carry out a thorough audit. This includes Ads, keywords, negative keywords, extensions, bidding strategy, optimization score, and much more.
Optimization
After carrying out a thorough audit, I provide you with a detailed written report and an action plan. Within this action plan, I also include an estimated timeframe. I will then proceed to make the recommended changes whilst also measuring their impact on your account (this is a daily ongoing process)
Reporting
It is very important with both Google Ads and Bing Ads to have accurate reporting in order to measure the success of the campaigns. I provide a monthly report along with a monthly Zoom meeting or presencial meeting wherever possible.
Online PPC marketing is constantly changing and as your PPC consultant I will be constantly monitoring and optimizing your account, looking for new keyword opportunities, optimizing Ads, and trying to get the most conversions from your marketing budget.
I DON’T have a Google Ads / Bing Ads Account
Initial Evaluation
First of all, I take the time to understand your business and your business goals. An online PPC campaign will only work if the campaign and your business goals are perfectly aligned. Together we will then decide which platform is the best fit for your business.
Research
Competitor analysis, Keyword research, and Ad design are fundamental at this stage of the process. I uses sophisticated software tools to analyze your competitors and to find highly relevant keywords for your campaign. I also carry out extensive negative keyword research to make sure that your Ads don't show for irrelevant searches.
Account Setup
At this point, it is time to set up the relevant accounts (Google and/or Bing). I will help with this process but it is important to not that the account is IN YOUR NAME the account and all account data is wholly yours. You will then add me as a manager and I will proceed with setting up the campaign, bidding strategy, targeting, Ads, negative keywords and more.
Reporting
It is very important with both Google Ads and Bing Ads to have accurate reporting in order to measure the success of the campaigns. I provide a monthly report along with a monthly Zoom meeting or presencial meeting wherever possible.
Online PPC marketing is constantly changing and as your PPC specialist I will be constantly monitoring and optimizing your account, looking for new keyword opportunities, optimizing Ads, and trying to get the most conversions from your marketing budget.
Optimization
In order to run a highly effective PPC campaign either on Google or Bing, it is necessary to make sure that your account is fully optimized and that every time you receive a click, that click is from a potential customer who is likely to convert into a client. Too much money is wasted on PPC campaigns due to poor optimization.
A good PPC specialist will properly manage the following aspects of your campaign:
Keyword Research
Keyword research is fundamental in PPC campaigns. It is really important to make sure that your Ads are only triggered by relevant keywords which are likely to convert a visitor into a client.
Take for example the following “PPC advertising” as opposed to “hire a PPC manager”. The former keyword would be triggered by anybody who is just interested in finding out about PPC advertising whilst the second shows commercial intent.
Negative Keywords
A fundamental part of any PPC Consultant’s job is investigating negative keywords. These are keywords or search terms that you do NOT want your Ads to show up for. Imagine that you offer a service but there are also online services which offer a FREE version (but you don’t), you would want to block all of these irrelevant searches.
Propper negative keyword research is fundamental for improving your conversion rate and making the most of your budget. 99% of the time there are far more negative keywords than positive keywords and it is important to make sure that none of them conflict within your campaign, this is where an experienced PPC specialist can really save you a lot of money.
Targeting
One of the principal advantages of a PPC campaign, apart from targeting people searching for your product or service, is that you can also target potential clients in other ways. You can target potential clients by gender, income, interests and also if they are “in-market”, this means that Google recognizes that this person is actually interested in make a purchase. By leveraging the advertising platform’s AI* you can greatly increase the possibility that someone clicking on your Ad will make a purchase or fill in your contact lead form*.Ā
Conversion Tracking
With conversion tracking, you can measure the success of your campaign and work out whether or not it is actually profitable. Conversion tracking works by tracking the user’s journey, from clicking on your Ad to arriving at the thank-you page after making a payment or filling in a form.
The ability to track your visitors means seeing which keywords, Ads, and landing pages are working and which are not. You can then focus on increasing the effectiveness of your Ad campaign.
Both Google and Bing Ads have a wide range of bidding strategies to allow you to get the most from your online advertising campaigns.
Maintain Control of your Account
While automation and AI is importantĀ and both the Google and Microsoft advertising platforms offer you a wide range of facilities to automate your account, not all AI recommended suggestions will have a positive impact on your account.
For example, if the platform recommends that you change your bidding strategy, then you need to evaluate if this will really have a positive effect on your campaign. Maybe the platform will suggest some high volume low-cost keywords which will get you more clicks but you need to evaluate if these keywords are truly relevant to your marketing goals and will increase the number of clients you will get.
As a PPC specialist I monitor your account daily to evaluate performance and decide whether to accept or reject any automated suggestions based on my experience as to whether it not they will improve your campaign’s performance.
Frequently Asked Questions
Here are some of the most frequently asked questions that I get as a freelance PPC consultant. If you have any additional questions, then please feel free to contact meĀ
Why should I hire a freelance PPC consultant?
There are a variety of reasons for hiring a freelance PPC consultant as opposed to doing it yourself. Here is a list of the main reasons.
- An expert freelance PPC consultant should be an experienced professional specializing in pay-per-click, not pay-per-click, SEO, display advertising, etc. Because a professional only specializes in one area, they have a deep understanding of the latest trends in the industry, and you can tap into my expertise in the market. I specialize in Google Ads and Bing Ads only.
- It is more cost-effective: When hiring a freelance PPC consultant like myself, there is no need for a fixed salary or social security payments. I am a fully VAT-registered company and also carry professional liability insurance.
- Objective: When I look at your PPC campaigns, I offer a fresh, unbiased perspective and can offer professional advice based on my years of experience in the PPC industry.
- Flexibility: As a freelance PPC consultant, I am more flexible, I don’t follow the 9-5 routine, I usually work at weekends too, making sure that campaigns are running smoothly. You can also hire me for as long as necessary, maybe you need my help for a short promotional campaign or maybe you need a more long-term commitment. I can help.
- Skills and Software: I have a specialized set of tools that I use for analysing PPC campaigns (many of them written by myself). I also use the most up-to-date tools such as SEMrush and Spy Foo in order to optimize your campaigns and help you beat the competition.
Which is better, Google Ads or Bing Ads?
Both platforms have their advantages and disadvantages, for example, Bing Ads is very effective when targeting Business 2 Business whilst Google Ads has much more reach, especially on mobile. Contact me today, to find out more about how I can help you with a Bing Ads or Google Ads campaign and which is right for you.
Are you qualified and licensed?
Yes, as a Bing Ads Freelancer, I hold all the relevant Microsoft Advertising certifications and as a Google Ads freelancer, I hold the relevant Google Ads certificates. I am registered for VAT and hold full business liability insurance.
From My Blog
The Future of PPC & SEO in the era of ChatGPT
Introduction: The future of PPC and SEO, an interview with Chat GPTThe war of the search engines is on and to quote John Tuld from the film Margin Call āThere are three ways to make a living in this business: be first, be smarter, or cheatā, it seems that Microsoft...
How to add review extensions to Bing Ads
10-step guide to add review extensions to Bing Ads. In this guide, I explain how to Add Google My Business to Bing Ads reviews and how to solve any problems.
Hiring a Bing Ads Freelancer
Introdction: What exactly is Bing Ads?This is a quick introduction to Bing Ads, but the main focus of this article is about hiring a Bing Ads freelancer. Bing Ads is a pay-per-click advertising platform run by Microsoft. Bing Ads incorporates both search ads and...
