I am a Freelance Google Ads specialist (Google Ads was previously known as “Adwords”). I am based in Spain and work extensively on the Costa Blanca, Alicante, Torevieja, Orihuela and Benidorm areas.
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(+34) 669 07 92 62
I specialize in helping your business exceed its goals through extensive keyword research, landing page analysis, account design and optimisation
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Why do you need a Google Ads Specialist?
5 Reasons why you should be using Google Ads for your business
Get your business on the top of page 1 of Google
Your website can appear in the top 4 search results for the keywords YOU choose
SEO or natural positioning can take up to 6 months for your site to appear at the top of search results and that is with an expert SEO consultant
The right place at the right time
Google is the site people turn to when they have a problem or need a service. Be there at the moment your clients are looking for you.
You choose the budget
You can run a Google Ads campaign for as little as €1 per day, making Google Ads a cost effective way to reach your target audience.
You choose when and where your ads are shown. For example you can show Ads within a 5 mile radius of your business, all over Spain or even abroad.
Perhaps the best thing about Google Ads is that you can track your results. You know at the end of the month how much you have spent and EXACTLY how many clients or contacts you have received.
If you would like a FREE NO-OBLIGATION CONSULTATION about how a Google Ads campaign could benefit your business then click the button below.
A Google Ads Freelancer can help…
Google has made it incredibly easy to set up a Google Ads campaign. Open an account, add your credit card, input your website, choose some keywords (Google will even make some suggestions), write some Ad copy and you are in business. However, it is very easy to waste money.
As a Google Ads Freelancer, I spend a great deal of time and research making sure that you only have keywords which are highly relevant to your business. I spend even more time creating negative keywords to make sure that your Ads are not shown for irrelevant searches.
I have over ten years of experience and am fully certified in Google Ads. My aim is to make sure that you have highly relevant Ads which are only triggered with to correct keywords and that your landing page is fully optimized to convert those visitors into clients. Contact me today for a free no-obligation consultation.
How it works
I have a Google Ads Account
1. Initial Evaluation
First of all we take time to understand your businees and your objectives. A Google Ads campaign will only work- Are you looking to get more contacts, more sales, higher visibility?
2. Account Evaluation
I will ask you to provide me with READ ONLY access to you Google Ads account. I will then provide you with a FREE evalution as to what I believe is working and what is not
3. Account Optimisation
After carrying out a full evalution I will then proceed with keyword research to find the optimum keywords, negative keywords, bidding strategies, Google Platform (Google search ads, Display ads, Youtube Ads, Shopping ads etc). The objective is to optimize the use of your Google Ads account budget.
4. Ongoing Optimisation & Reporting
It is very important with a Google Ads account for it to be continuously monitored and optimised. I will be looking at ways to use Google’s inbuilt bidding strategies and also continuosly monitoring for keyword opportunities and also adding negative keywords to make sure that your ads don’t appear for irrelevant search terms, thus saving you money. Finally I provide a monthly report as to the progress being made.
I DON’T have a Google Ads Account
Google Ads campaigns only work if you have a clearly defined strategy and objectives. First of all we will have an in-depth interview (either in person or via ZOOM) in which we will define the goals that you have for Google Ads, Are you looking to get more phone calls, do you want more people to fill in your contact form or do you need more sales or more brand recognition?
2. Keyword research
Competitor analysis and keyword research is at the heart of this stage in the process. I use sophisiticated tools to analyse your competiitors and also to find undiscovered keywords that can be bid on very cost effectively. During this process I am also looking for irrelevant keywords that may show your ad but would not lead to a positive result.
3 Account Setup
At this point, we then set up your Google Ads account. Google usually have special offers (i.e €120 free when you spend €120) I will help you to choose the best offer for you
4 Optimisation & Reporting
Google Ads is definately NOT a “set and forget” platform. It requires ongoing monitoring and optimisation, specifically looking at ways of reducing the Cost Per Click (CPC), finding new keyword opportunities and removing keywords that do not perform. I also provide a monthly report and am always available by phone or Zoom to discuss your account.
I am a native English speaker who is fluent in Spanish, having lived in Spain for over 25 years. I have both English speaking and Spanish speaking clients. I operate Google Ads accounts for clients looking to reach both the English and Spanish market.
Google Ads campaigns that work and generate business for your business
Looking for a Google Ads expert to review or create your campaigns? My Google Ads consultancy is based on creating advertising campaigns focused on your business objectives, without losing sight of your competitors and measuring what you get for them. An effective and profitable Google Ads campaign is one that helps you achieve your business goals and drives you to be where your customers are looking for you, reaching them at the right time and generating visits that convert into customers.
Creating Google Ads campaign
I specialize in creating Google Ads campaigns from scratch and also redesigning existing campaigns
Creating Google Ads campaigns from scratch or revising the ones you already have?
Do you have campaigns that don’t work or don’t achieve the objectives you need? We review the campaigns together and reorient them by detecting those things that may have been overlooked. If you don’t have Google Ads campaigns, I will create them from scratch and develop the best strategy to target them. We will look at the sector and your competition. We will look at the right budgets and activate campaigns that are in line with what you expect to get from them
Creating the right conversion goals
Conversion goals are critical to measuring the success of your Google Ads campaigns. I will create the necessary conversion goals in your campaigns in order to optimise and improve them progressively.
Once this process is finished you will know: How many sales, contacts or calls you receive from your Google Ads campaigns. This information will help us to improve and get more for every euro invested in them.
Optimizing and review
Optimisation and performance
Campaign creation is only the beginning of the whole Google Ads strategy, campaigns need to be reviewed and adjusted periodically so that they are always in good shape.
Fluctuations in your industry, new competitors or changes in competitor accounts can affect the performance of your campaign, so it needs to be adjusted and reviewed frequently to avoid losing positions on the keywords and ads that generate the most conversions on your website.
Simple and concise reporting for your Google Ads Account
Reports and conclusions
Receive a clear and simple monthly report to make the best decisions for your Google Ads campaigns. Variables such as cost per acquisition, contribution to the sale / contact of each of the levels of your account (keywords, ad groups and campaigns) will help you make the right decisions to increase and improve the volume of contacts or sales received.
Frequently Asked Questions (FAQ)
What is Search Engine Marketing (SEM)?
Search engine advertising, known by its acronym as SEM advertising (Search Engine Marketing), is the most widely used on the Internet. And we are especially talking about Google Ads. Reaching the target customer, just when they are looking for your product or service, is a great opportunity for any type of business.
The key, as Google itself explains, is micro-moments: reaching the user at the precise moment when they are using the search engine to respond to a need. Finding a plumber, electrician or locksmith; buying a computer; registering for a training programme… All these search moments are key moments when your website should be visible.
But SEM advertising is not only limited to search engines. Google Ads offers a wide range of advertising networks, which will allow you to develop very segmented strategies, depending on the needs of your product or service.
Why hire a Google Ads Freelancer?
You wouldn’t rewire your house if you didn’t have any experience as an electrician because it is dangerous. While running your own Google Ads campaign won’t kill you if you make a mistake, it can do some serious damage to your bank balance. A Google Ads specialist will make sure that every penny you spend is well spent, getting the maximum number of conversions / contacts for your money.
But why use a freelancer? As a Google Ads freelancer, I don’t have any of the overheads that go with maintaining a lot of staff and office space. I am also very selective about the clients I take on. I only want clients with whom I believe I can have a long lasting relationship, so I always make sure that their business is a good fit for a Google Ads campaign. I really don’t want to waste my time or your money!!!
What does “Google Ads Certified” mean?
A Google Ads certification means doing a course and passing a one and a half exam to show that you are competent in using the Google Ads platform. This exam needs to be taken yearly and a Google Ads consultant should do so in order to keep up with the ever-changing world of Google Ads. But here is what Google suggests:
“Google has recognized me as a Google Ads certified professional, meaning that I’ve passed multiple assessments that assess my product expertise. I’m qualified to help you grow your business on the web using Google Ads.”
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